B2B Marketing: Do you know how much your CEO really invests in demand generation?
markempa
SEPTEMBER 28, 2010
If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website.
120 
Let's personalize your content