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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there? When scheduling a demo with your data provider, try to assess the ease of implementation.

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B2B Lead Generation

Inbox Insight

Distinguishing between Marketing Qualified and Sales Qualified allows sales teams to prioritize and focus on those leads that are most likely convert. This approach is useful, especially in situations where products have longer sales cycles and where nurturing the wrong leads can negatively impact conversion rates.