DemandBase

MAY 7, 2020

We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. That’s when I was a sales rep years ago. Back then, sales reps lived and died by the lead.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

DECEMBER 4, 2023

Are you curious about effective cold-calling techniques, consistently achieving sales quotas, or strategies for dynamic and scalable personalization? In 2023, Outplay awarded him the Top 30 Under 30 SDRs globally award, recognizing his mastery of cold-calling techniques and innovative revenue strategies.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

Single Grain

APRIL 24, 2023

The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics. We advertised to Twenty20’s target market, which reduced advertising expenses by 72.49%, and promoted a free trial rather than a paid service. First, they targeted countries whose traffic had no value.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Engagio

JANUARY 5, 2021

As a result, there’s an increased demand for personalized, relevant experiences. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). We are all familiar with claims in the market that: Cold calling is dead!

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Engagio

DECEMBER 17, 2020

Sales has always been focused on accounts. However, what’s new is the alignment of your entire organization around this idea of an account-based approach. In particular, Marketing has joined the hunt for target accounts under the name Account-Based Marketing, and Sales is reaping great rewards.

Sales Management 98

Sales Management Account Based Marketing Top of Funnel Enterprise Management 98