Lead, You’re Dead to Me: An Open Letter to Sales
DemandBase
MAY 7, 2020
We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. When I left the sales world, I went into marketing as a demand generation lead, but I still possessed the sales mentality. That’s when I was a sales rep years ago. Back then, sales reps lived and died by the lead.
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