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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

You will most certainly need their expertise in massaging and de-duping the data. Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Now when sales takes the reins, that cold call will suddenly be a whole lot warmer. Automating these functions ensures a clean, quality baseline and saves a lot of time.

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Lead Optimization: 10 audience questions answered

markempa

We work with our Research Partners to achieve just that. What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Relevancy is everything.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Skip the tedious research, and skip the guesswork: You know what is on their radar. You know who to call. A data-based Ideal Customer Profile. When should I reach out?

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Technographics – Backbone of modern B2B

Datafusion Solutions

Market research, client needs, sales pitches, and customer relationships all blend, forcing your marketing and sales teams to work together. For example, your technographic research may tell you more about which channels they use, what technical issues they might be facing, and even which problems don’t affect them.