Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation
Lead Liaison
OCTOBER 10, 2017
Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. Now, let’s look at those CRM objects and learn about marketing to the people behind them. . Not at all. It’s time to get personal.
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