Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
The Point
JUNE 23, 2020
Cold-calling is dead. For those demand marketers promoting complex solutions, with long sales cycles, into large organizations, this is a must read. If we’re to believe the experts, the following is true: * Email is dead. Content marketing is dead. * The MQL is dead. When in fact, none of these things is true.
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