article thumbnail

6 Ways Speaking Engagements Benefit Your Management Consulting Firm’s Marketing Strategy

Hinge Marketing

Try these strategies: Ask for a list of registrants/attendees. The simple fact that a SME from your firm has been selected to speak at a virtual industry conference or in-person training helps position them (and your firm) as a thought leader or Visible Expert. Co-presenting with your clients and partners helps everyone shine.

article thumbnail

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

In other situations, writers produce a very basic, generic outline that does not provide a sufficient level of detail and fails to adequately organize verbal or unstructured Subject Matter Expert (SME) data. He's also co-author of The 7 Essential Steps to Successful eBay Marketing. Phil Dunn's Tip.

Paper 100