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How to Calculate Social Marketing ROI

Paul Gillin

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. In the example below, lead activity appears to correlate positively with traffic to a company blog. For many companies, that’s far from simple. A good CRM system is essential.

ROI 50
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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, if there's a blog article that mentions your company, help that article get traffic.