Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. I’ve merely organized them in a way that I think serves readers best.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 29, 2012

Even though marketers must be careful not to over-automate, marketing automation can be a great way to manage and nurture your leads so they're more sales-ready. In this post, we'll walk you through the typical setup process of workflows, which you can then use to set up various lead nurturing workflows. How do workflows.

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! I had an epiphany the other day. Email is a vampire.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. The main objective of webinars is usually to convert leads into sales.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

analytics, sales reports, etc.). Conversion research is often overlooked but is an essential way of gaining better ideas to improve your website conversion rates and sales. You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. CRO Basics. Build a team with the right competencies.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Martech

SEPTEMBER 30, 2021

But even with complicated big-ticket sales made to enterprises, those decisions — or pre-decisions that eventually lead to making a final decision — are made by individuals. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. More social, more video. B2B influencers.

Multi-Touch Attribution 80

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 80

Hubspot

MARCH 10, 2016

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28