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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Example of video personalized for recipient named Katie Watson.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

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Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. open rate, 0.7% click-through rate and 4.5% open rate, 0.7%

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Require registration to gather contact details and expand your email list.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And I’m like, OK, who is that person you’re really trying to talk to?

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PathFactory’s 5 Best Marketing Campaigns of 2018

PathFactory

Each partner had a registration quota that would earn them the entire list of registrants. We used ON24’s webinar platform to host the debate in a branded instance with a live Twitter feed and chat. We also ended up lowering the registration goals to be more realistic as summer is a hard time to ask people to commit to things.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Communications to groups and segments (may be personalized and triggered 1:1). I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Communication Style. Architecture.