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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Pricing: $79/$159/$299 per month; enterprise pricing by quote. Pricing: $49/$99/$199/$399 per organizer per month.

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Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. It identifies visitors based on IP address, domain, and registration forms on the publisher sites.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Architecture.

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Webinars: Your Ultimate Tool for Boosting Lead Generation

Optinmonster

You can see this in action with Marketo’s webinars : Webinars can also get attendees interested in buying products and services. At the time of writing the price for hosting a webinar with 100 participants ranged from $41-$89 a month, with some providers offering discounts for annual billing. There are lots to choose from.

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

Your co-workers will thank you for taking the time to get it right the first time”. Remember: distractions kill conversions, so focus on one call to action (like an event registration or whitepaper download). “We Anvi Bui , Marketo Expert, Lead Lizard. Is someone in the early stages of nurture looking at pricing information?

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What to expect when you’re expecting #MarTech next month

chiefmartech

If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you like what you read here, please register this week to reserve your seat.