Online Marketing Institute

NOVEMBER 28, 2012

Marketing/Comm/PR. KEYWORD(s). Fashion Shows. Trade Show. Registration-related Products. President/CEO. Senior Mgmt. Advertising/Sales. Circ/Audience Dev. Art/Creative/Design. Finance/Acctng. Business Dev. Web/Internet/IT. Production/Manuf. Operations. Companys Focus. Consumer Publshing. Special Interest.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

Marketing/Communications/PR. KEYWORD(s). Fashion Shows. Trade Show. Registration-related Products. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Production/Printing/Manufacturing. Operations. Companys Focus.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. User Conferences and Industry Trade Shows.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Banish that idea.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65