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Meet Our Litmus Live 2022 Keynote Speakers!

Litmus

Karelle Gordon – Marketing Director, Education, Fortune Media. Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

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24 Growth Hacks to Try Today

Hubspot

When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. And as a growth marketer, it’s your job to figure out what those questions are.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for. Orbit Media | Co-Founder/ Strategic Director. . . Sequoia Consulting Group | VP of Marketing. . .

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

HiPPO = Highest Paid Person with an Opinion]. Tim Mehta , Director of Growth Marketing at Lucid Software. So we asked Ben Labay , Managing Director of Speero , and Alex Birkett , Co-founder of Omniscient , this question: What is your go-to metrics framework to map variables measured to multi-layered experimentation impact?