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Why the business automation market is poised to explode

Martech

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. Source: Gartner. iPaaS is having its moment.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. AI tools reshape ad creation, providing innovative ways to reach wider audiences. of overall company revenue. [1]

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How To Launch Software Products Part III

Metadata

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Time to pop some bottles, because IT’S OVER! ONTO THE NEXT LAUNCH!

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How To Launch Software Products Part III

Metadata

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Time to pop some bottles, because IT’S OVER! ONTO THE NEXT LAUNCH!

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25 Best B2B Marketing Conferences 2021

Pam Didner

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Complex problems require more thoughtful and strategic answers.