Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
Vidyard
SEPTEMBER 20, 2016
In this age of jam-packed inboxes, a simple video featuring the recipient’s name can make all the difference. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. open rate, 0.7% click-through rate and 4.5% click-to-open rate. open rate, 0.7%
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