Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

MAY 4, 2011

Even though online events have established themselves as a staple in the marketer’s diet, managing successful webinars goes way beyond meat and potatoes. In exchange, your event should provide significant value to those that have chosen to participate. Create the event in your webinar platform. Create the registration flow.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). I then went into marketing automation consulting and was the first consultant certified in both Eloqua and Marketo. Co-Founder and Editor. Twitter LinkedIn. Not all emails count: Not all emails count toward these measurements. Jay Famico.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

NetLine

AUGUST 2, 2023

Strategy 4: Social Media for B2B Lead Generation Social media platforms, especially LinkedIn and Twitter, play a crucial role in B2B lead generation and are perfect examples of meeting potential buyers on the channels they use. For example, here’s how to integrate your NetLine portal with Marketo.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Sales and Marketing Alignment Award.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We all know conferences, field events, and the like are completely off the table. 3) Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. We all know conferences, field events, and the like are completely off the table. The channel mix that you used to heavily rely on has changed. Bear with me.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Getting registrations to attend your webinar can be challenging. You’ll need a landing page to drive traffic and convert registrations. How to Keep Your Audience Engaged.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134