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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

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How to Set Up a Zoom Webinar Event Program in Marketo

SmartBug Media

In order to understand how the pandemic has impacted marketers , LinkedIn teamed up with Central Vision to conduct a survey. When diving into the adjustments in tactics, the survey confirmed that there has been a large decrease in live events (80 percent). Integrate Zoom Webinar with Marketo. Hit “Save.”.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product.

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.).

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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Here are five popular Marketo add-ons for mid-sized businesses, along with a few considerations for each. Formerly ToutApp, Sales Connect became a Marketo offering in 2018.

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Content marketing for events: how to repurpose your event content

SpotMe Blog

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. Let’s dig in to these new and advanced features. conversations to date.