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2021 State of the Top 25 Content Marketing Events

nDash

Registration fees range from $799 to $1,499 for walk-up registrants. Guests can expect educational tracts to provide value for digital marketing agencies, SEOs, and everyone in between. Registration fees range between $1,095 (standard pass) and $1,295 (all-access pass). 2: Engage 2021. When: August 5-6, 2021.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. “Demand generation&# is a better term, though still not precise.

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25 Best B2B Marketing Conferences 2021

Pam Didner

One overarching trend: many didn’t attend online events live – they registered and watched on-demand Netflix style. Registrants found juggling WFM, families and multi-day online events exhausting even though they badly wanted to unite with friends and colleagues from previous years’ events. Choose wisely. Inbound 2021.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. This year, we saw in-house teams get downsized and agency budgets get reduced.

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8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Capstone Insights

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Co-Founder and Editor. Jay Famico. Facebook Twitter LinkedIn.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

You didn’t hire brand agency. You didn’t hire an ad agency to help. If I can not feel depressed about saying that, and I’ve always had external agencies, never really had internal designers available for marketing. And also, you guys did this entirely in house. Derek: Yeah. Well, I have a lot to say on this.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Demand generation" is a better term, though still not precise.