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The Founder Interview Series #26: Orrin Broberg, Modus

Webbiquity

The key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams.

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Time spent on content is what matters to TikTok: Friday’s Daily Brief

Martech

Integrate omnichannel analytics to create better engagement with your existing customer base? Every selection process will confront you with potentially difficult trade-offs. version of its CMS, affectionately naming it “Tatum” after a favorite jazz pianist, Art Tatum. Here’s the developers note on that. WordPress 5.8

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. Zero-Party Data Zero-party data is the data that a customer shares with a brand voluntarily. First-Party Data First-party data is the data that will be most important in our future.

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Marketing and Sales Alignment at BitDefender

SWZD

I remember sitting around the dinner table at Thanksgiving packing mailer tubes to be given away at a trade show. It helps put things in perspective, give you ideas for new ways to do things, or else reaffirm that what you are currently doing is on the right track.”. We had to create a lot of the processes within the company.

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Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. Example: HubSpot has done this with several features including their CMS. Do you have a self-service customer support portal? What’s the cost to support customers?

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Audience Development. CMS Insights. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

App is short for ‘application’, which refers to a software program developed for a specific purpose. Many event software companies have event mobile apps (IOS and Android) and web apps, so that audiences can participate in events via mobile or desktop. . For example, a trade show is a B2B event. Branded app.