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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

The landscape of marketing technology is constantly growing and #marketing teams are experimenting with new tools that are constantly generating a tons of data. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API. strip() try: str(domain).strip()

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How To Evaluate an Online Video Platform

Vidyard

Companies reported creating more than 51 videos each year increased by 254% in 2020. And that’s why we’ve built this guide to help you in your research efforts. A Tool to Help You 3. The first step in finding the right online video platform for you is to figure out what your needs are as a company.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. The below questions can help you identify the right place to start. Are We Ready to Improve/Add Email?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming. This article is intended to help marketers navigate the complex world of marketing technology. Major initiatives, efforts and tools that harness ?

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How to Evaluate an Online Video Platform

Vidyard

Companies reported creating more than 51 videos each year increased by 254% in 2020. And that’s why we’ve built this guide to help you in your research efforts. A Tool to Help You 3. Are you looking to help marketing with video management and data collection? Contents 1. Video Marketing 1.2