article thumbnail

What Is an API? The Answer in 300 Words or Less

Hubspot

If a content management system (CMS) requests access to an API, the CMS serves as the API's endpoint. It's important for websites to function well so they can become secure and supportive endpoints for developers looking to share their data. Ask a web developer to look at an API and discuss it with you. API Documentation.

API 50
article thumbnail

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

View the source code for any website by going to View > Developer > View Source. This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development ) and tells web crawlers what’s on the page. Okay … that’s enough of the fancy developer speak. Vocabularies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 corporate communications tools to boost team performance

Sprout Social

Communications tools are make-or-break for modern companies. But the bigger your company, the faster these issues tend to snowball out of control. Corporate communications refer to how stakeholders in business interact with colleagues (internal) and customers (external). Company Intranet or wiki tools. Enterprise.

article thumbnail

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. Blip.TV - Blip.TV

article thumbnail

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine. is a free URL shortening service that provides statistics for the links users share online. Bit.ly - Bit.ly Blip.TV - Blip.TV

article thumbnail

Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

I had that epiphany a couple of months ago, when I wrote a post about a martech maturity model , describing how companies seem to evolve through three stages of how they leverage martech within marketing: Assisted — limited use of martech as scattered point solutions. Embedded — a centralized martech/marketing operations role/team.