Martech
MARCH 18, 2022
For the fall 2022 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Marketing operations.
Martech
OCTOBER 5, 2022
. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Marketing without limits. Largely caused by having too much data, little of it actionable.
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Martech
MARCH 18, 2022
For the fall 2021 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Marketing operations.
Content Marketing Institute
MAY 3, 2018
When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. As a one-time SAP coder who co-founded and now helps lead the enterprise consulting practice Digital Clarity Group, Cathy understands the content-technology overload marketers face.
Martech
OCTOBER 18, 2023
At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?
Martech
OCTOBER 19, 2023
At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?
Martech
MAY 11, 2022
Launching an enterprise-wide digital asset management (DAM) program is no easy thing. At The MarTech Conference , Rachel Edwards, the company’s Enterprise DAM librarian, walked us through how they did it. This can quickly lead you down the dangerous path of over-customization,” she said.
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