Guide to Analyzing Marketing Performance with Marketo’s MPI Dashboard
SmartBug Media
SEPTEMBER 7, 2020
If you have the account-based marketing (ABM) or revenue cycle model (RCM) add-ons, you can drill down by additional attributes as well. New Leads (#): Number of new leads generated by program. On the MPI Pipeline Dashboard: You can view each of the following by first-touch or multi-touch attribution.
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