Guide to Analyzing Marketing Performance with Marketo’s MPI Dashboard
SmartBug Media
SEPTEMBER 7, 2020
For each metric, MPI lets you compare across channels (i.e., To get a sense of overall marketing performance, you can compare to past periods and view the trends for all channels over time. If you have the account-based marketing (ABM) or revenue cycle model (RCM) add-ons, you can drill down by additional attributes as well.
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