Metadata

APRIL 4, 2023

Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. This multi-touch attribution model, which assigns a fraction of the credit to your campaigns, is common, but it has holes. That’s a big problem that you must address ASAP. Here’s how. Metadata ensures that doesn’t happen.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In the last year, he’s been experiencing the journey from marketing leader to CEO. 8 SESSIONS ON TECHNOLOGY & OPERATIONS.

Enterprise Management 60

Enterprise Management Planning Marketing Attribution Work Management 60

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . It’s not just AI driving the growth and adoption of marketing automation, either.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103