B2B Marketing Analytics
NOVEMBER 29, 2020
Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.
Metadata
APRIL 4, 2023
Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. This multi-touch attribution model, which assigns a fraction of the credit to your campaigns, is common, but it has holes. That’s a big problem that you must address ASAP. Here’s how. Metadata ensures that doesn’t happen.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
chiefmartech
AUGUST 5, 2019
First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In the last year, he’s been experiencing the journey from marketing leader to CEO. 8 SESSIONS ON TECHNOLOGY & OPERATIONS.
Hubspot
OCTOBER 2, 2019
I'd argue that marketers are more in-tune with their tech stack than anyone else at a company. In 2018, most companies spent about 30% of their marketing budget on technology -- with CMO's often driving more tech decisions than even CIOs. Technology is no longer optional -- it's essential for today's modern marketer.
SnapApp
DECEMBER 12, 2017
The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . It’s not just AI driving the growth and adoption of marketing automation, either.
Expert insights. Personalized for you.
100 
Let's personalize your content