LeanData

JULY 2, 2020

For far too long, businesses have struggled with marketing and approached the process the wrong way, using outdated reporting methods that produced unreliable information. But, thanks to our golden age of technology and transparency, we now have a solution for strategic business growth: marketing attribution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Lead Ranking Work Management 52

Metadata

APRIL 4, 2023

This multi-touch attribution model, which assigns a fraction of the credit to your campaigns, is common, but it has holes. With this model, the ad is often the final touchpoint before the sale but likely comes in the wake of a combination of nurtures, cold calls, and so on. Metadata ensures that doesn’t happen.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Vision Edge Marketing

MAY 17, 2022

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions. Performance management dashboards provide insight into the effectiveness of Marketing’s strategies and associated programs. .

Marketing Attribution 181

Marketing Attribution Multi-Touch Attribution Work Management Effectiveness 181

chiefmartech

AUGUST 5, 2019

Applying Data Science and Analytics in Marketing , by Patty Spiller, senior director of growth marketing at Livongo, will discuss the integration of a data science team in the marketing department. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

SnapApp

DECEMBER 12, 2017

It’s not just AI driving the growth and adoption of marketing automation, either. Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Ron Sela Consulting | Growth Marketing Advisor. . . Jostle | Growth Marketing Director. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Martech

FEBRUARY 25, 2022

The company’s Acoustic Campaign platform offers the following capabilities: Drag-and-drop composing experience enables marketers of all levels to build emails without writing a single line of code. This includes cross-channel, multi-touch and multi-wave campaigns. It has raised a total of $74M in venture funding.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117