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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. At its basic level, the role of the CMO is to define its company’s strategic direction. Is your GTM strategy ready?

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. At its basic level, the role of the CMO is to define its company’s strategic direction. Is your GTM strategy ready?

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices.

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The Revenue CMO – Leading the Data Driven Marketing

B2B Marketing Analytics

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100
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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

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How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better

Vision Edge Marketing

The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning. The best place to start is to understand the purpose of a budget. Yes, I Want My Growth Idea.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way.