funnel CMO Forrester Trends Wikipedia 
Smashmouth Marketing
MAY 1, 2009
Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". What are your thoughts about that? conference?
Smashmouth Marketing
MAY 3, 2009
Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". What are your thoughts about that? conference?
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