CMO, Efficiency, In-market Buyers and Marketing Leads

The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. It’s just going to happen.

Lead Ranking

Lead Ranking Privacy Marketing Automation Services Peer-to-peer

How Planful uses customer intent to speed up the B2B buying cycle

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle

Buying Cycle Intent Ideal Customer Profiles Planning

B2B Marketing Zone

The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

How Planful uses customer intent to speed up the B2B buying cycle

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