Martech Advisor

OCTOBER 10, 2019

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. The magic happens when AI and machine learning is applied to unified cross-channel campaign data, writes, conDati Co-Founder and CMO Linh Ho. Learn More: How Marketing Metrics Hold the Keys to More Sales.

Allocation 47

Allocation Planning ROAS Digital Marketing Funnels 47

Outgrow

NOVEMBER 30, 2022

About our guest: Shoham Eckhaus is the chief strategy office & CMO at Penguin , a B2B Tech Digital Marketing agency. And for this month we’re going to interview Shoham Eckhaus the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency. Thanks for joining us, Shoham. Don’t have time to read?

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . Triblio | CMO. . . ROAS (booked revenue/media fees). Mercurygate.com | CMO. . . Note: To qualify a lead and differentiate it from an average one, we set a few parameters at the start of the campaign. OK - let’s dive deeper. . . Andy Crestodina. Ken Sterling. Lead count.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

AUGUST 17, 2021

The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing? What Does a VP of Marketing Do?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Zoominfo

JULY 14, 2023

Market positioning is a combination of: Competitive differentiation: Clearly define how your brand and product offerings are different from the competition. You may decide to create a printed version of that eBook and directly mail it to the CMO at that high-intent account.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Paul Sherman , CMO of Olive , suggests opening up to methods like ApplePay, Google Pay, and Samsung Pay. What is Revenue Optimization in E-commerce?

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Paul Sherman , CMO of Olive , suggests opening up to methods like ApplePay, Google Pay, and Samsung Pay. What is Revenue Optimization in E-commerce?

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52