SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . This type of insight can allow for digging deeper into which specific channels or advertising initiatives are driving a better quality of lead than another for a more efficient price. Triblio | CMO. . . ROAS (booked revenue/media fees). Mercurygate.com | CMO. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

AUGUST 17, 2021

The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing? What Does a VP of Marketing Do?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. Get Your Pricing Right.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. Get Your Pricing Right.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Zoominfo

JULY 14, 2023

Market positioning is a combination of: Competitive differentiation: Clearly define how your brand and product offerings are different from the competition. For example, let’s say people at a company are visiting high-intent pages on your website, such as product demo pages or pricing pages.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. Stephen Light , CMO and Co-founder of Nolah Mattress, an e-commerce brand that uses Shopify as its sales platform shared how implementing a live chat was the best decision.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. Stephen Light , CMO and Co-founder of Nolah Mattress, an e-commerce brand that uses Shopify as its sales platform shared how implementing a live chat was the best decision.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52