Overcoming The Content Personalization Challenge With Buyer Persona Research
Tony Zambito
APRIL 17, 2016
Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The correlation is evident. Could there be a correlation here also? Is Technology The Answer?
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