Everything Technology Marketing

MARCH 13, 2010

Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing. The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link].

Social Media 100

Social Media CMO Media SEO 100

Everything Technology Marketing

OCTOBER 14, 2009

Should the CEO, COO, CMO, VP of Human Resources, or the marketing department be involved in making these decisions? Do you want your website included? What is the one sentence that best states your competitive positioning? Do you want all senior management names and titles listed?

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

APRIL 14, 2010

The result is misalignment between CMO and CEO, marketing and sales, marketing goals and company goals. No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100