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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CTR: Clickthrough Rate. URL: Uniform Resource Locator. Also known as a web address, a URL is a specific character string that refers to a resource. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more about how to make CTAs effective. UV: Unique Visitor. Learn more here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 15) Clickthrough Rate (CTR). This is short for Uniform Resource Locator. 95) Word-of-Mouth (WOM).