Business to Business Clickthrough Resources WOM 
Hubspot
JUNE 19, 2014
B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. CTR: Clickthrough Rate. URL: Uniform Resource Locator. Also known as a web address, a URL is a specific character string that refers to a resource. WOM: Word-of-Mouth. Examples: Amazon, Apple, Nike.
Hubspot
MARCH 10, 2016
Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). 5) B2C (Business-to-Consumer). 15) Clickthrough Rate (CTR).
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