Clickthrough Cost per Lead Resources WOM 
Hubspot
JUNE 19, 2014
You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. URL: Uniform Resource Locator. WOM: Word-of-Mouth. Learn more here.
Hubspot
MARCH 10, 2016
Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). Learn more here.).
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