60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CPL: Cost-per-Lead. CTR: Clickthrough Rate. URL: Uniform Resource Locator. Also known as a web address, a URL is a specific character string that refers to a resource. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. You can decide if a given action is a lead or a sale.
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