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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

You have an expected close date, and are actively working with the person to get it done. . . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Email open and clickthrough rates. This information also identifies top performing channels and where budgets are best utilized.

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The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

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Machine Learning and Personalization at Evergage

SWZD

How are Machine Learning and Personalization transforming Marketing? Evergage’s personalization and customer data platform (CDP) creates data-rich, actionable profiles for each customer, and enables marketers to deliver highly relevant, individualized experiences to improve digital engagement. About Evergage. Background and Career.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 15) Clickthrough Rate (CTR). 19) Content Management System (CMS). 6) Blogging. Find out why.).