Remove Clickthrough Remove Industry CMS Remove Personalization Remove SMB
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

You have an expected close date, and are actively working with the person to get it done. . . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. .

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMS: Content Management System.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 15) Clickthrough Rate (CTR). 19) Content Management System (CMS). 6) Blogging. Find out why.).