Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. 10 Shocking But True Display Advertising Stats.

Stats 28

Stats Display Banner Ads Advertisements 28

Hubspot

JUNE 9, 2017

Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. They’re intrusive. Don’t panic -- you’re not doomed.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. 1995: Display ads become increasingly targeted. Ad frequency capping is still a common display ad tactic advertisers use today. The most impressive feature of D.A.R.T.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28