Rev
SEPTEMBER 2, 2019
Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier.
Hubspot
APRIL 29, 2013
We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. 10 Shocking But True Display Advertising Stats.
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Hubspot
JUNE 9, 2017
Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. They’re what Google calls “high-density displays,” and they can make it even longer for users to get to the content they came to a site to see. The Criteria for "Bad Ads".
Hubspot
SEPTEMBER 12, 2016
To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. 1995: Display ads become increasingly targeted. Ad frequency capping is still a common display ad tactic advertisers use today. This was nothing short of revolutionary in the digital advertising space.
Marketing Insider Group
JULY 21, 2015
The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%. ( DoubleClick ) . 77% of Web display ads are never seen. Display ads account for a mere 0.9 DoubleClick ).
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