Clickthrough, Correlation, Display and Doubleclick

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

JUNE 9, 2017

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. They’re what Google calls “high-density displays,” and they can make it even longer for users to get to the content they came to a site to see. The Criteria for "Bad Ads".

Doubleclick

Doubleclick Google Ads Mobile Advertising

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%. ( DoubleClick ) . 77% of Web display ads are never seen. Display ads account for a mere 0.9 DoubleClick ).

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Banners Have 99 Problems And A Click Ain’t One

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