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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. Lead Reengagement.

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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Working with an Agency as a Startup 7. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. Working with an Agency as a Startup.

Startups 148
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How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Working with an Agency as a Startup 7. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. How Marketing Can Work With Sales 4.0.3