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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Expected Revenue by Lead Source.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Or Pinterest?

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What are the top skills you need for digital marketing?

Martech

This is a trend that I’ve seen over the last 5 to 7 years. Outside of social engagement, these KPIs are all aligned with financial metrics. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. Cultural trends and insights can also come in other ways.

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. 5) Don’t force new trends into your Ad strategy. 10 Strategies for Facebook Advertising.

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

They want to know what the potential ROI is in investing in content marketing as well as various aspects of these methods (email marketing, blogging, social media marketing, etc.) B2B companies that blog generate 67 percent more leads per month than those that don’t. Marketers that calculate ROI are 1.6 Source ).