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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

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Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Click here for more info and registration ». If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com.

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Top-10 Marketing Automation Blogs

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Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing. Scott writes about the technical aspects of marketing, and about post-click marketing in particular. Laura Ramos ‘ B2B Marketing posts ( @lauraramos ).

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Why Are Marketing Automation Managers So Hard to Find?

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According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. But that percentage is rapidly growing.