The Point

JANUARY 27, 2016

This new report shares insights, ideas, best practices, and real-life examples of how to measure lead nurturing performance beyond basic email metrics like open and click rates. Most of our clients follow the SiriusDecisions waterfall model (MQL, SQL, etc.), percentage of MQLs that convert to SQL. …

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

DealSignal

MAY 8, 2023

If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year. This can help improve conversion rates and reduce the likelihood of leads going cold.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. – Paid Media Impression & Click Metrics. – Email Open Rate & Other Engagement Metrics.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Only B2B

JANUARY 25, 2023

MQL activities, in any event, provide you a hint as to what they are interested in or the product they plan to buy. They not only suggest interest, but also show that MQL is aware of your solutions and that they are thinking about your products. The more brand-specific the terms MQLs employ, the closer they are to making a choice.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 117

Envy

APRIL 30, 2020

If nurturing leads is your goal, then you will need more middle and bottom of the funnel content that is educational and relevant to helping your leads to convert from MQL >> SQL >> Opportunity. You will definitely need input from your sales team regarding the type of content to produce.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

Albacross

APRIL 24, 2019

What Are MQLs And SQLs. MQL - Marketing qualified lead. MQLs are prospects that the marketing team deems promising but not yet ready buy - they have shown interest or initiated contact, but there isn’t enough data to determine their level of interest. Click-Through Rate (CTR). Conversion Rate.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101