Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. The false opens generated by Apple will dramatically inflate overall email opens, which marketers have traditionally used as a signal of engagement for a variety of purposes.

Privacy Protection 89

Privacy Protection Privacy Open Rate Deliverability 89

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate. I don’t get a bonus on opens.

Open Rate 130

Open Rate Email Marketing Planning Click Rate 130

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. Some businesses have gone a bit further, getting creative with how they gather data and audience signals.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107