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How to Create an Effective Social Media Content Strategy

Valasys

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

What are your company's typical email click-through rates? What is your average landing page conversion rate? We also have longer monthly meetings during which each individual team reports on their month over month progress and more niche metrics like email unsubscribe rate, social media reach, or blog subscriber growth.

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The Ultimate Guide to Organic Quora Marketing

Albacross

In that case, they will think: “Perhaps this person is really the expert in these fields, and perhaps his answer and solutions are the best for me.” - if this happens, they will click your links no matter what’s the website. Put a link to your website - if the people like you, they will click on it. Try to be helpful. Be creative.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

According to author Tim Harford in The Logic of Life, back around the time when your grandparents were young, the innovation rate was "one stunning idea every year." " That is, tools like blogs, wikis, forums, video-sharing and social bookmarking let everyone express themselves publicly. Today, information is abundant.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

It's an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. Improving homepage conversions with product messaging (Trello). Reducing form length to increase conversions (InsightSquared).

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The Ultimate Guide to Sales Enablement

PureB2B

If you want to improve your sales productivity, facilitate better communication, and grow your revenue, this article is for you. What new features are being rolled out in your product. Every conversation your team has with leads will be more productive, and they'll be confident that you're the right choice for them.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. How to Increase Email Open Rates. So how do you make sure you pique his curiosity sufficiently to click on your email and open it?